Different Types of Search Queries
What is Search Query?
Search Queries
are phrases and words that we enter in the search box of the search engines
and we get the relevant results.
There are three types of Search Queries. They are
Watch a Video:
1. Navigational Search Queries
A navigational search query is a search query that we entered in the search
box to find a particular website or page.
For Example: user want to find a particular site like
Twitter or
Youtube studio, then they type Twitter or Youtube studio in the search box of the search
engine and they get their results.
In Navigational Search Queries, the user know the website or platform they
want to visit.
Targeting Navigational Search Queries
Targeting this query is quit difficult because the user know in their mind
which website they want to visit.
So you should brand your website and branded keywords tend to drive
more clicks. Also
some queries may appear to be navigational but it is not exactly.
For example: someone wants to know the news feed of Facebook
and googles "Facebook". It looks like navigational query but the
user intention is different.
2. Informational Search Queries
Informational Search Queries are queries that give us the information
about the topic of the query.
For Example: a user enter may enter "Teak tree" in search
box then they get the details about the Teak tree. In this case, the
user just want to know the answers for their questions and they are not
targeting any specific site to visit.
Targeting Informational Search Queries
Targeting this type of queries require high SEO for the pages and
Google pushing
Knowledge Graph
to address these types of queries.
Wikipedia
plays major role in this type of query. Because there are many
informative content present in the wikipedia page so the google mostly shows
wikipedia page in the first page of the SERP. Other useful informative sites also rank in the first page of the
SERP.
Also Read:
To get traffic in this query, you must write correct informative content and also you need to get trust
from the search engines. We can say that you need to increase your
EAT score.
3. Transactional Search Queries
Transactional Search Queries are queries indicates that the user want to
do a transaction or want to make a purchase.
For example: when you type "Samsung Galaxy M21" in search box, then the results shown mostly are from shopping websites.
Also many local shops will be displayed in the results to buy the
product.
Targeting Transactional Search Queries
We can also target transactional search queries by optimized SEO product
pages if you are running a ecommerce website. But most of the time
ads and sponsored results are shown as organic results in
the Search Engine Result Page (SERP). Also we can use
Adwords for transactional search queries.
Another thing is that the transactional queries are not always
transactional. We can also write a product review and optimize it for
SEO and rank that page also. Because the user can also read the review
of the product. So there is a chance that your review page also
showing in the results among the ecommerce websites.
How does Google Rank the search Results?
According to your search query Google will rank your sites
1. The first top most search results is from
official sites. Google will show the official pages of
government, organization, company or a person in the top results.
2. The second ranking of the pages will go to the pages with
informative content. For example, pages of wikipedia or
encyclopedia will rank because it has more informative content.
3. The third ranking is given for the relevant pages according
to your search query.
Mistakes that will lower your Search Rank in Google
- If you stuff keywords or redirect to any spam sites, then Google will mark your website as spam.
- If you add any erotic content then Google will lower your rank based upon the filter of the user set in the search engine.
- If Google finds better content than your content then the new content will rank in top position.
Finally
To drive more traffic, you should concentrate on
informational search queries
with full SEO optimized pages.
RELATED CONTENT
----------------------------------------------------------------------------------------------------------------------------
Content last updated on 31th January 2023, 7:30PM IST
Post a Comment