Implementation Tips for Technical SEO for beginners
What is Technical SEO?
Technical SEO covers the structure and coverage of the website. In a
simple form technical SEO means all things which are important for the
technical base of the website like coding part, indexing, navigation etc.,
are comes under the technical SEO.
Also
on page SEO,
off page SEO
are important but Technical SEO will improve the site performance and push
forward in Google ranking.
Technical SEO is used to target both local and
international traffic.
A basic Guide and Tips for Technical SEO for beginners
1. Structured Data for Site
Structured data helps Google and other crawlers understand your site
structure. This helps the robots to crawler correctly and index your
pages. Also structured data helps users to easily navigate to your
site.
So to implement structured data or structured formation for your site, you
should design your site layout and posts in a proper way. Also
schema markup
is one of the structure data that nowadays Google and many content creators
use in their site to push their ranking in SERPs.
What does Schema Markup Structured Data Mean?
Schema markup helps to push content in rich snippet in Google and all other
search engines. There are many schema markup available like
article schema, FAQ, breadcrumb schema etc., Mostly many people use
JSON-LD method to
implement schema in their website.
If you are a WordPress user then schema is simple to you but if you code
your website manually or using
blogger means then
you need to add your own schema markup for your pages.
Advanced SEO in schema learn those from
official schema.org website
and
Google developer docs for structured data.
Don't Forget to read my article on structured data schema markup
2. Avoid Thin and Duplicate content
Thin and duplicate content
will kill your ranking in Google. Avoid multiple posts with the same
content (same wordings) in your website. Because Google search console
may didn't index the pages of duplicate content and excluded those
pages. Duplicate content copied from other websites will not rank in
Google.
If you are creating separate posts for many countries means then use
hreflang in those posts and publish your posts.
If you have different URLs for mobile and desktop versions then using
Canonical URL tag
helps Google to find and mark it as canonical.
3. Indexing and Crawling
Submit your xml sitemap to google
search console. Then only Google will know the pages and index your
website. When submitting sitemap, you should consider that your pages
should not be blocked by robots.txt or noindex tag. These tags will
block your pages, so Google will not index your page. This will reduce
indexing.
Be cautious about pages which you allowed for
indexing and crawling.
4. Website Speed
Website speed plays major role in ranking and also in technical SEO.
Because faster loading websites only Google highly recommends. Also
faster loading websites only show in top SERPs.
To test your website speed use PageSpeed Insights
of the Google.
Reduce Third party Javascript and CSS code when designing your
website. Because it can cause your website slow.
5. Responsive and Mobile First Website
Today most of the websites are mobile first websites and they are
responsive too. So don't forget to make a mobile friendly site.
Because mobile users are nowadays increased. So Google first
recommends responsive websites and
AMP websites.
Yes
AMP (Accelerated Mobile Pages)
are now more recommended for Google Discover tab and for top stories.
AMP is more mobile friendly so it will go higher in Top stories and in
Google discover tab.
6. Internal Links for your website
Internal links will give the site navigation for robot crawler. So
give more internal links for your website post. Connecting your related posts by using internal links in articles and properly giving categories and sub categories of your website will give clear understanding of your website.
Then only all your webpages (related content) will connect together and users can go through your web posts and website easily by using
internal links.
Internal links play major role in the site architecture. And it
will define your site structure and make the site navigation
correctly.
The best example of internal site links is Wikipedia page. You can
see many internal links in many Wikipedia pages. You can use any
visual site mapper explore to see the
map of your internal links.
7. Breadcrumbs and sitelinks search box
Breadcrumbs is one of the schema
markups which is used to give navigation in SERPs and to the user.
Breadcrumbs is also shown in the search results to give the
navigation. It is used for sitelinks to show below
your website. The sitelinks will generate automatically by Google from
the important links of your website navigation.
For example, you placed your content topics links (category links) in the
top navigation bar of your website then sitelinks will be created from the top
navigation bar and shows below your website in google search
automatically. Your breadcrumbs play major role for all of these purposes.
8. SSL
SSL (Secure Socket Layer)
is the basic security to your website. That provides HTTPS response to
your website. Nowadays security is needed to every website. So
everyone should use SSL or you may use
TLS (Transport Layer Security)
for advanced security service. Google also recommends only HTTPS websites
otherwise it will show a message
"Your connection is not private" when you visit a non HTTPS
website.
Many types of SSL are available in the internet. Also free SSL certificates are provided by Let's Encrypt. So make sure that you choose a correct SSL for your website.
9. Hosting Provider
Hosting provider and
hosting server location all comes under
Technical SEO. Because without a good server your website cannot be
reached. So choose a fast and good hosting provider based upon your
website traffic and your website storage.
A bad hosting will down your website many times. Then users will
bounce back. Also hosting location you need to consider, where they
placed your server or in which country they placed your server. Also
these things you need to consider. Hosting plays an important role in
Technical SEO.
10. CDN
CDN (Content Delivery Network) are
used by many websites like Netflix, Amazon etc., It will quickly shows
your content from the nearby servers and improve loading speed of your
website. CDNs are providable by many hosting providers and you should
buy a good CDN to load your website quickly.
Not every website needs CDN but many shopping websites mostly need
CDN. If you want to load your website fast then you can buy a
CDN.
Conclusion
At last I conclude that these are the main strategies of technical
SEO. And it is not an end, more things are available about technical
SEO and other types of SEOs. Start learning one by one steadily.
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Content Last Updated on 19th September 2021, 5:00 PM IST
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