Off page SEO Techniques - Six Effective Tips for Off-Page SEO for Beginners
SEO is one of the main factors that will push your content first in
Google. There are many SEO technics available like
on page SEO,
off page SEO,
technical SEO. But now we are going to see off page SEO and its importance to
improve your website traffic for beginners.
Definition of Off page SEO
Off page SEO is defined as the activities made by the content publisher
outside of the website. On page SEO focuses only on the page structure
and content but off page SEO focus on the website
performance apart from the content. For example: Building links
is one of the off page SEO technics (which is discussed below).
Six Effective Tips for Off-Page SEO
1. Link Building Strategies
Building good backlinks for new website will boost Google
ranking. Usually Google don't believe new websites first. So you
need to gain Google's trust in order to rank first in SERPs.
This backlink building is similar to a real life event. If a manager and an employee in a company prefer you for a higher post. Then the HR will consider the words of manager because manager are in higher rank than an employee. So you will go to higher post according to your manager words.
So to get Google trust you faster, you need backlinks from external
websites. For example if you get a valuable backlink from a
external website to your website then Google will understand that already ranked
website suggest you then Google will start trusting you and rank you
faster.
Getting a backlink from same niche site is good for your website.
Types of Links for Off page SEO
First you need to know about do follow and no follow links which are widely
used in websites.
Do follow links - Do follow links tells Google and search engines to
crawl the linked site, then you will
get a backlink
No follow links - No follow links tells Google and search engines
don't crawl the linked site, getting
too many no-follow links are not valuable.
- Natural Links:
Natural links are links made by people who google and found your content in
online and they feel it is good content and manually
add your page link to their post. So in order to get natural
links your content must be good and useful content for users then only they
add your links naturally to their posts.
- Built Links:
A built links are made by you in another website for your website
pages. So you are doing any services to external websites like
writing guest blog posts or answering in any forum and for return you may ask to place your website link in their
posts. So by doing any extra activities to other websites you may get backlinks by this method.
- Bad backlinks:
These are links created by robots automatically by creating many backlinks in many dummy websites. So these are not good quality backlinks. You
should avoid these types of backlinks.
So if you found any unwanted backlinks (spam backlinks) for your website,
you can remove those links in Google by
disavow links in search console.
2. Guest Blogging
Writing guest blog posts in other websites who accept guest posts and
gaining a backlinks is a good practice. Even though no backlink site
can rank 1st in Google but backlinks can boost your ranking.
A new born site will need off page SEO to move forward. Don't
rush your site to get more backlinks in the first few months. Gain
small amount of backlinks in the first few months and start increase your backlinks slowly.
3. Social Media Marketing (SEM)
Sharing your pages and posts in social media and reaching wide audience is
needed for brand building. This doesn't directly affect Google
ranking. But indirectly gives signal to Google about your social media
performance. So don't forget to build your social media audience in
all needed platforms.
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4. Increasing your EAT score
EAT stands for - Expertise, Authority and Trust. Google will
consider these score to rank your site. EAT score will indicate what
knowledge or skills do you have in that particular niche or topic for which
you write content in Google. So more EAT score will indicate more trust
on you from Google and will show your pages in top of the SERPs.
Also Read:
How to increase your EAT score?
So in order to increase your EAT score you should work on your topics (your
niche) in all possible ways. For example, you are writing content in website
about food blogging then create a YouTube channel and make food
blogging videos and put your channel link in your website and your website
link in your YouTube channel.
By building audience in both platforms and the focusing on the same niche in both platforms, Google will
understand that you know more about food blogging. Also do your work on all available platforms and link those platforms with
internal links. Then you can increase your EAT score.
5. Answering to Questions in Forums
Giving answers to questions in social forums like Quora, Reddit and
getting traffic from their site to your webpages will increase traffic to
your website and also increase your activity outside of your webpage.
By answering questions related to your niche without spamming anyone, you can
make backlinks to your site.
6. Domain Authority
Domain Authority was created by
Moz
and domain authority will increase when your website is
old and your website has more backlinks.
Google didn't tell, higher DA site will rank first. But may be a
site with more DA will go higher in Google ranking. Because Domain
authority factor contains both the site age and number of backlinks.
So Google may see those things and rank your site first in SERPs.
So DA will increase automatically when your site gets older and when
you get good quality backlinks.
Conclusion
By at this end, you will know some of the important techniques followed in
off page SEO. Also more things matter in off page SEO. So start
learning little by little from today onwards.
Learn some basic about on page SEO for beginners
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Content Last Updated on 1st August 2021, 11:00 PM IST
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