Tips to rank a Blogger website in top search results of Google
This article will help you to rank a post in Google by giving the required
methods and tips you will need to follow while writing your articles.
Most of the tips given here by me are after some experience of ranking
articles in Google.
We will cover only optimizing the content in your article because
most of the people we will be fail in this area. Ranking an article
needs more things to follow but this is the first important step you should
follow while writing articles.
When you hear the word blogger ranking, you may think that it is difficult
to rank a blogger site. But it is not true.
Search engines see all websites as webpages, it doesn't differentiate
it is blogger, it is WordPress. The only thing it sees is the quality
content for readers. Even if you are using a free subdomain in
blogger, you can rank in SERPs.
I have seen many websites like blogspot.com which are ranking in Google
search. So focus on your content writing and other needed skills.
1. Choosing the topic for your post
Selecting a topic is very important for your website. Because you
shouldn't write random topics of articles in your website. You should
follow a particular topic (niche) and follow that niche in your posts.
Now all are following the trend of working in micro niche. Also
it is some what easy to rank your articles in Google.
Micro niche means you need to choose a particular topic and stick to
it.
For example: I choose a recipe niche and I write about the South Indian
dishes then if any one of my posts is ranked in Google means, by following
that post all the posts related to that topic will get rank soon. So,
if I make all my posts in South Indian dishes so all my posts will get
rank. After some time, I can expand my niche like making articles for
North Indian, western dishes. But I should not go away from recipe
niche.
(I) Content for readers, not for search engines
Writing a content with full of
keyword stuffing or irrelevant keywords
is not a good article. Get the details of your topic chosen and write
what satisfies the reader. You could read your own article before
publishing it.
Make the content simple as possible and use sub headings to explain inner
topics. It will help search engines to understand your content more
easily.
Also Read: How to find your Google ranking in SERPs
(II) Choosing correct keyword with trending topic
When you write an article, choose a
low competition keyword
(if your website is already started ranking means you can go with medium or
high competition keywords ) and place it in title of your
article.
You can use Google recommended search terms or Google trends to find
a keyword without any tools. Creating a trending topic by using Google
trends will able to get more impressions for your articles.
Also placing
some keywords and related terms in the first 2 paragraphs of your
article will help search engines to understand and rank your article
easily.
2. Applying SEO techniques while writing articles
You need to follow some basic
SEO practices
while writing your articles. On page SEO is one of the SEO
techniques. It is used within the content, don't over optimize
your articles because it seems to be targeting search engines.
In a short belief,
On page SEO
includes creating correct headings, titles and keyword placement in
paragraphs and titles. Image alt text and title and meta
description optimization and other little things.
Also
Off page SEO
and
Technical SEO
are there. Off page SEO includes link building (getting links from
external sites to your site), giving internal links, social media
sharing etc., Technical SEO includes your website speed, meta
data, schema markup, hosting location, domain name optimization
etc., Learn one by one slowly.
(I) Optimizing your meta description
Optimizing meta description comes under On page SEO. Place your
focus keyword in the meta description. Give a short and crisp
description for your article.
Google will see the pixels in your meta description and the title of
your article. So give a perfect description for your post.
(II) Writing an unique content
Writing an unique content in your article is very important factor for
ranking of any website post. Because if you write the same content
that is already available in the internet means then there is no value
for your post. Because the content is already there in the search
engine. So you need to solve the user query and write new
contents.
You can add more values (additional information) to the old
content available in the internet and produce your new content.
Find the details that is missing in the old articles of others and write
the new content which must include the missing information. So you
have added a new value to the old content. In this way, the post
looks new and will get rank soon.
3. Make your content available to search engines
After written an article, you must make your article available to all
search engines. Submit your sitemap to the respective webmaster
tool. For Google, we have search console.
While making your website public to the world.
You need to follow the webmaster rules and conditions and the Government
internet policies.
Publishing illegal or adult or piracy content is strictly prohibited.
Like wise you need to follow all the required
terms and conditions of Google search
and other search engines.
4. Marketing your content
When you hear the word marketing, you may think that running ad campaigns
or promoting, which is also marketing. But we can do marketing without
paying any money.
5. Analyzing your content
After marketing, wait for some days (may be 4 days or 1 week) and use your
analyzing tools to measure how your article is performing. You can
Google Analytics
or
Microsoft clarity
or any other tool to measure your performance, traffic source, where the
audience come from and much more things.
Using
search console
to analyze your content is also a good practice.
- Go to google search tab in search console and see the pages tab and see the top performing articles of your site.
- And make changes to old articles or modify old articles to boost the ranking.
6. Refreshing your old articles
You may have articles which will need
some new information or need some update. Updating an article
will keep its position in the same top place. For example: A job site
will regularly update their articles based upon new job opening. This
will help them to rank in the first page. Google usually loves fresh
articles.
So if you able to update your article means give them a update.
Writing articles is important, in the same manner updating previous articles
is also very important. Follow a schedule and write or give a update
to the articles. Google crawler will also stick to your
schedule.
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Content Last updated on 2nd May 2022, 8:00 PM IST
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